Are you considering a search engine promotion campaign to improve your site's search engine visibility? To aid in your choice, have you inspected your site to determine its search engine awareness?
Possibly you may be believing why do I require to examine my site? If not, you may have gotten some extremely unwanted outcomes.
When it comes to your site, you have to detect the client and determine the extent of your website's search engine presence. Based upon your findings, you can choose to focus on standard search engine result or paid search results page.
Your checks should be carried out in the Google and Bing online search engine because they are the major search engines in today's marketplace. As a choice, you should think about MSN given that they have just recently released their search engine. It is only a matter of time before they are thought about a player, if not currently.
Your very first check figures out if your site is indexed in Google or Bing. In this exercise you'll examine if your site has a "card" in the Google or Bing card catalog.
The first workout is opening your web browser to the Google - www.google.com, Bing - www.yahoo.com - www.msn.com site. Enter your website's URL, www.yourdomainname.com, in the search box and review the search results. Your site's domain or URL should appear in the search results page if your site is indexed.
If simply the domain name or URL is listed, the site has been indexed however not crawled by the search engine spider. A domain name and numerous lines of descriptive text show the website has actually been crawled by the search engine spider to identify the site's content.
Now, you should know if your site is indexed and has a "card" in the search engine card brochure. Your second check examines the degree of your site's indexing by identifying which site pages are indexed by the respective online search engine.
The second exercise is opening your web internet browser to the Google, Bing site. Enter the "website" command and your site's URL in the search box in the format "site: www.yourdomainname.com" (quotation marks not needed) and examine the search engine result. All your site's pages indexed by the queried search engine must be noted. At the top of the search results page screen look for "Results X - Y of about Z from www.yourdomainname.com" or a similar expression. The worth for Z shows the total number of pages indexed by the queried online search engine for your site.
In addition, you may see the comment "repeat the search with the omitted outcomes included" in the outcomes listing. Since the search engine does not always reveal the entire listing, you can click the link and view the total list of your site's indexed pages.
Your third check determines the number of inbound links from other sites to your site. The variety of inbound links is essential in the ranking algorithms of much of the online search engine. The commands for this exercise are slightly various between the search engines. We'll examine the commands for the 3 major search engines. The other online search engine have similar commands.
Open your web browser to the Google site. Get in the "link" command and your website's URL in the search box in the format "link: www.yourdomainname.com" (quote marks not needed) and review the search engine result.
All the external website pages linked to your website and indexed by the queried search engine need to be noted. At the top of the search results screen search for "Results X - Y of Z connecting to www.yourdomainname.com" or a comparable expression. The worth for Z shows the overall variety of externally connected pages to your site.
Open your web internet browser and go to the Bing site. Get in the "linkdomain" and "-website" command and your site's URL in the search box in the format "linkdomain: www.yourdomainname.com -website: www.yourdomainname.com" (quotation marks not required). The "-site" command is used exclude the internally linked website pages from the outcomes.
Review the search results. All the external site pages connected to your site and indexed by Bing must be listed. At the top right of the search results screen look for "Results X - Y of Z connecting to www.yourdomainname.com." The worth for Z shows the total number of externally connected pages to your website.
Do not be alarmed if the displayed arise from Bing is substantially different from Google. Just recently, Google began displaying restricted or no results from the "link" command. The basic conclusion from the search engine optimization neighborhood was that Google felt disclosing the link details may potentially share excessive info concerning their ranking algorithm and here its effect on a particular website.
From these three easy checks you should have identified if the search engines know the presence of your site and be prepared to choose the correct search engine promotion project. A pay-per-click online search engine project would be a good choice if your website's search engine exposure is minimal and the time due date to attain your wanted online search engine rankings is brief. If the time to accomplish the desired search engine rankings is not critical to your site's marketing strategies, then a search engine optimization campaign to enhance the standard search results page could be a rational choice.